The 10 best-selling WordPress themes in the world

The WordPress theme market is dominated by a number of products that over the years have earned the trust of millions of users thanks to a combination of quality, flexibility and constant support. Historically, the top-selling theme is Avada, developed by ThemeFusion and available on ThemeForest: it is considered the best-selling WordPress theme of all time, with more than 900,000 copies sold, and offers an extremely complete proprietary page-building system. Right behind it is BeTheme, also available on ThemeForest, which stands out for its huge number of predefined layouts, more than 650, covering virtually every industry and type of website.

Among the most popular themes there is also Divi, developed by Elegant Themes and sold through a subscription directly on the developer’s website, which includes its own visual page builder and is highly appreciated by web designers for its flexibility. The7 is another best-selling theme on ThemeForest, valued for its compatibility with WPBakery and Elementor and for the large number of customization options available. Salient, Flatsome and Enfold complete the list of the most purchased themes on the platform, each with distinctive characteristics: Flatsome is particularly focused on WooCommerce e-commerce, while Enfold is highly appreciated for its stability and lightweight structure. OceanWP and Astra, on the other hand, are examples of lightweight themes highly compatible with major page builders, distributed partly for free and partly through premium versions, which gained enormous popularity thanks to their excellent performance and ease of customization.