Essilor wanted to reward its customers with Crazy Varilux: an initiative through which, by simply registering on MyEssilor, clients could receive Varilux lenses on special surprise weekends from November 2016 to February 2017.

goNet developed the entire system allowing clients to join the promotion through an easy registration form on their dedicated platform. Once the form is completed, the customer can choose to activate certain activities (“set up your shop window,” “amplify the message,” “boost your business,” etc.) to increase sales and earn additional Crazy Varilux weekends.

Completing these actions, thus increasing sales and engagement, becomes simple and immediate thanks to the ability to upload all documents directly online within the reserved platform area, enabling opticians to quickly achieve their goals.

Besides developing the technical system, goNet also managed and verified all activities needed for opticians to reach their objectives: sending SMS to the optician’s database, scheduling promotional days with hostesses and leaflet distribution, creating local marketing actions and producing Facebook campaigns on the optician’s page.

Crazy Varilux, in addition to building loyalty among Essilor customers, aims to support them in selling lenses by providing tools to increase sales and awareness of the products offered.