This year as well, Galileo Italia launched the Galileo Tour 2017, a tour that brings the Galileo truck to many Italian cities.
Inside the van, an interactive route was designed, consisting of several thematic areas that explain Galileo Italia’s products in greater detail. For the first time, the tour will not only include institutional stops but also optician stops and school stops.
The institutional stops will take place in major Italian cities, where the truck will present Galileo’s new technology. The true innovation lies in the optician stops: this year, Galileo’s optician clients can rent the truck to increase visibility, support sales and provide dedicated information to their customers. School stops have also been introduced, during which the truck will visit schools to carry out prevention and awareness activities.
goNet created a dedicated website for this new initiative, providing users with all the key information on the Galileo Tour 2017, organized into clear sections and fully optimized for any device.
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