How to promote a project using online marketing tools

goNet handled all promotional activities for the Itaca project, exploring the best options among email marketing, SMS campaigns, Facebook and Instagram campaigns, and AdWords campaigns.

To coordinate everything effectively, a landing page was created, describing the project, the registration process, the opportunity to participate in training sessions, and a list of destinations planned for the study trips.

The layout was specifically designed to present information as clearly as possible and encourage users to register, guiding them through all the necessary steps to receive the scholarship.

he same layout was used for Facebook, Instagram, and email marketing campaigns, which achieved good success, helping gather new data and strengthen customer loyalty.