NikonExpert, nasce la piattaforma dedicata al mondo Nikon Lenswear

Nikon Lenswear Italy is a branch of the multinational Nikon, dedicated to designing lenses that always provide the best vision for every wearer.
Thanks to its experience in optical technology, Nikon decided to leverage its know-how on Nikon Lenswear, creating a portal entirely dedicated to Partner Optical Centers across Italy.

The portal, with restricted access, is divided into several sections. In addition to presenting products in detail and advising on the best lens for different lifestyles, it also features a product catalog with an intuitive search function. Users can search either by lens range (indoor, single-vision, or progressive) or by specific characteristics required by the wearer.
Another highly visited section is the Masterclass, where users can view dedicated courses through simple, quick videos and test their knowledge with evaluation quizzes.
Finally, the Marketing section allows users to find all commercial materials in a single “digital space,” filtering items of interest by tags and type.