The Ronin JJ Camp is an international Brazilian Jiu Jitsu event that takes place every year for four days at the Hotel Torre del Mar on the Playa d'en Bossa in Ibiza. The organiser is the Ronin Studio Gym of Ravenna, and the cast of instructors speaks for itself: the 2025 edition features Ffion Eira Davies (double IBJJF world champion), Kaynan Duarte, Diego Pato Oliveira, Rafael Mendes, Ana Rodrigues and Rosa Walsh-McCann. It is not a camp like the others, because the offering is not only technical: it is high-level training, sun, sea, yoga in the morning and the nightlife of Ibiza. The site had to know how to recount both dimensions with the same credibility.

The site is built entirely in English for an international audience, on WordPress with WooCommerce for the direct sale of the participation packages, available in two versions: with stay included at the hotel or only access to the classes. Facebook Pixel is integrated for the retargeting campaigns, a strategic tool for an event that has in the loyalty of previous participants one of its most concrete growth levers: those who have come once tend to return, and reaching this already qualified audience with targeted communications is a competitive advantage that is worth as much as any acquisition campaign.

The design evokes the mood of the event without the need for many words: energy, Mediterranean light, competition and relaxation coexist on the same page, in the same images. The photos of the previous editions play a precise communicative role, showing the camp in action, people on the tatami, instructors by the pool, sparring sessions at sunset, is the most effective way to lower the psychological barrier of those who are considering participating for the first time and want to understand what really awaits them.

The navigation is oriented toward action from the very opening, with the Book Now button always visible and clear sections: Photo Gallery, Professors and Classes, Location, FAQ and Contacts. The Professors and Classes section is particularly strategic: in Jiu Jitsu, the calibre of those who teach is the first decision factor, and the detailed presentation of each instructor, with titles and credentials highlighted, works as a direct conversion element for the more experienced practitioners. The daily programme with morning yoga, Gi and No-Gi classes and sparring sessions is laid out in a clear format, navigable by individual professor.

The purchase process is direct and without unnecessary steps, from the complete package with stay to the customisable extras such as spa treatments and private sessions. Every section of the site contributes to building the motivation necessary to complete the registration, following a coherent funnel from interest to booking. Partners such as LaTrottola Viaggi for the travel logistics complete the project's ecosystem, making the Ronin JJ Camp one of the most carefully crafted martial arts events on the European scene, and the site reflects it in every part.