goNet offers opticians turnkey packages to promote their stores. The purchasable packages include promotional campaigns such as direct email marketing, printed mailing through PostaZone, SMS campaigns, and web campaigns on social networks and search engines.
These micromarketing campaigns promote both the optician and Transitions, making it possible to split the already low costs between the two parties. Thanks to economies of scale and semi-standardized layouts, these campaigns can be offered at prices 20% to 70% lower than market rates.
The campaigns are designed as turnkey solutions, fully orderable and configurable online, with a choice of different layout types and messages, as well as the ability to customize discounts and contact information.
goNet manages all stages of the project: defining campaigns and budget, designing and promoting the online sales system, handling sales and invoicing, and delivering the campaigns themselves.