The website surgital.com is the point of reference for the restaurant industry in the world of frozen fresh pasta.
The website, built with responsive technology to ensure optimal display on any device, contains the extensive product catalog and connects the products to recipes created by the company’s chefs. In this way, restaurant professionals can use the site both to find inspiration for new items to include on their menu and to access technical information on specific products they already use.
The site makes brochures and downloadable materials available to users who register through a sign-up process. Registered users have access to additional dedicated services, including a support chat accessible directly from the website via a widget, with an operator available every weekday morning.
goNet completes the company’s online communication by also providing a newsletter distribution service as well as support and training for the use of the corporate social media channels.
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Prize competitions
goNet has created various prize contests with different participation methods, instant win, final draw, loyalty contests, code-based or action-based entry, each designed according to customer needs. The company manages every phase, from analysis and concept development to implementation, promotion (email, SMS, mass media), legal procedures, user support, prize shipping and results analysis.
#OcchiProtetti contest
Galileo’s #Occhiprotetti contest allows customers to win a weekend or a pair of lenses each week. goNet created the dedicated website, including participation instructions, and managed targeted marketing campaigns. The intuitive site enables users to enter the code provided by their optician and instantly see whether they have won.
FRIGO 2000 website
The new Frigo 2000 website, created by goNet, highlights the company’s history, expertise and identity, presenting it as a “home” where users can explore high-performance cooking technologies. Content has been reorganized into an experiential structure, focusing on case histories and intuitive, engaging navigation. The site becomes an “architectural book” showcasing customised solutions rather than a simple catalogue. Its key innovation is the Configurator, which helps clients and architects define needs and priorities while providing the company with valuable insights for future improvements.