How can I incentivize sales across my different points of sale? How do I create healthy competition among my retailers? This was the challenge Transitions Optical presented to us. We responded by raising the bar: not only healthy competition, but also fun and easy to manage.
goNet developed an online platform available to all Transitions agents, who can now autonomously create a sales incentive activity for one of the optical stores in just one minute, customizing the names of each sales assistant, the prizes at stake, and the goals to be reached.
Retailers can participate via SMS and check their ranking at any moment. Store managers can instead monitor and compare the activities of each sales assistant in their shop directly online.
May the best win!
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Prize competitions
goNet has created various prize contests with different participation methods, instant win, final draw, loyalty contests, code-based or action-based entry, each designed according to customer needs. The company manages every phase, from analysis and concept development to implementation, promotion (email, SMS, mass media), legal procedures, user support, prize shipping and results analysis.
#OcchiProtetti contest
Galileo’s #Occhiprotetti contest allows customers to win a weekend or a pair of lenses each week. goNet created the dedicated website, including participation instructions, and managed targeted marketing campaigns. The intuitive site enables users to enter the code provided by their optician and instantly see whether they have won.
FRIGO 2000 website
The new Frigo 2000 website, created by goNet, highlights the company’s history, expertise and identity, presenting it as a “home” where users can explore high-performance cooking technologies. Content has been reorganized into an experiential structure, focusing on case histories and intuitive, engaging navigation. The site becomes an “architectural book” showcasing customised solutions rather than a simple catalogue. Its key innovation is the Configurator, which helps clients and architects define needs and priorities while providing the company with valuable insights for future improvements.