The MyTransitions platform was created to serve as the primary point of contact between opticians and Transitions Optical.
With this clear objective, a full-featured portal offering multiple services was developed. On MyTransitions, opticians can find a catalog of marketing products to support and grow their business, all information about Transitions products, the trouble-ticket support system, registration for the company’s store-locator program, and a tool to find the best supplier for any desired product. The platform also engages opticians through surveys and targeted campaigns.
For every action performed on the platform, opticians are rewarded through a points-collection system that grants access to reserved Clubs. Accessing a Club unlocks hidden sections of the site with additional features and gives access to better prices in the shopping cart.
To further encourage user participation, an online auction system was introduced, allowing opticians to use the points they have accumulated to obtain products at discounted, below-cost prices.