Segafredo Zanetti Backstage
28 settembre 2013

Segafredo Zanetti Coffee System launches its new coffee machine for home and office use. A video/photo shooting session was organized to produce the materials for the promotional campaign, and goNet created the backstage coverage of the shoot.
The quality of the project goes beyond the coffee itself, goNet helps enhance the value of the 100% Made in Italy technology used to produce professional machines.
The care and attention dedicated to quality have become an essential part of the Segafredo Zanetti brand. goNet supports the company in highlighting this pursuit of excellence from the plantation stage to the promotion of advanced technologies that preserve aroma and flavor.

Gli ultimi progetti

Prize competitions

goNet has created various prize contests with different participation methods, instant win, final draw, loyalty contests, code-based or action-based entry, each designed according to customer needs. The company manages every phase, from analysis and concept development to implementation, promotion (email, SMS, mass media), legal procedures, user support, prize shipping and results analysis.

#OcchiProtetti contest

Galileo’s #Occhiprotetti contest allows customers to win a weekend or a pair of lenses each week. goNet created the dedicated website, including participation instructions, and managed targeted marketing campaigns. The intuitive site enables users to enter the code provided by their optician and instantly see whether they have won.

FRIGO 2000 website

The new Frigo 2000 website, created by goNet, highlights the company’s history, expertise and identity, presenting it as a “home” where users can explore high-performance cooking technologies. Content has been reorganized into an experiential structure, focusing on case histories and intuitive, engaging navigation. The site becomes an “architectural book” showcasing customised solutions rather than a simple catalogue. Its key innovation is the Configurator, which helps clients and architects define needs and priorities while providing the company with valuable insights for future improvements.