For Cescot, the training body of Confesercenti, goNet carried out a project supporting small and medium-sized enterprises, aimed at providing guidance and information on the topic of ecommerce.
The course included lessons on web marketing techniques for e-business.
Part of the training focused on raising awareness about the opportunities offered by new media channels for sales and communication, including the role of social networks and techniques for properly promoting products online.
Another part focused on explaining the specifics of ecommerce and guiding companies according to their needs, giving them the tools to decide whether to use existing marketplaces or to create a custom ecommerce platform tailored to the requirements of each individual business.
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