Enzima Creativo is a project by Confesercenti Ravenna consisting of a series of meetings aimed at re-evaluating and reintroducing the theme of creativity within the Italian business landscape.
The goal is to build a targeted discussion that highlights creativity as a driver of human progress, an engine that pushes companies, institutions, communities and territories toward change and growth. It is an energy which, when recognized and enhanced through structured processes, can foster economic development and innovation.
The ambition of this initiative is to serve as a stimulus, encouraging a deeper understanding, interpretation and experimentation of the creative process as a means of strengthening our entrepreneurial and administrative fabric and adding value to an economically fatigued system.
goNet handled the web communication and direct email marketing.
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Prize competitions
goNet has created various prize contests with different participation methods, instant win, final draw, loyalty contests, code-based or action-based entry, each designed according to customer needs. The company manages every phase, from analysis and concept development to implementation, promotion (email, SMS, mass media), legal procedures, user support, prize shipping and results analysis.
#OcchiProtetti contest
Galileo’s #Occhiprotetti contest allows customers to win a weekend or a pair of lenses each week. goNet created the dedicated website, including participation instructions, and managed targeted marketing campaigns. The intuitive site enables users to enter the code provided by their optician and instantly see whether they have won.
FRIGO 2000 website
The new Frigo 2000 website, created by goNet, highlights the company’s history, expertise and identity, presenting it as a “home” where users can explore high-performance cooking technologies. Content has been reorganized into an experiential structure, focusing on case histories and intuitive, engaging navigation. The site becomes an “architectural book” showcasing customised solutions rather than a simple catalogue. Its key innovation is the Configurator, which helps clients and architects define needs and priorities while providing the company with valuable insights for future improvements.