The project consists of creating a series of videos focused on analyzing and presenting Discipline as the acceptance of a given set of rules.
The aim of the research is not to express a judgment, but rather to act as a neutral “archive” free from the implications or perspectives of the project’s curator. In this way, a representation of contemporary society is constructed through the various sets of rules that coexist, sometimes interconnected, sometimes in contrast with one another.
Tonino Guerra, Fra Giuseppe Barzaghi, Gherardo Colombo and other authoritative figures from different fields were involved to capture multiple facets of the topic.
Latest projects
The AI that speaks like mario nanni
archiviouniversale is an artificial intelligence platform designed by goNet to guard, interpret and showcase the work of marionanni. More than a digital archive, it is a semantic search system that understands documents, images, poems, projects and lessons, answering in natural language and putting the content in relation in an intelligent way. Thanks to a dedicated cloud infrastructure and specialised AI models, the archive does not limit itself to preserving the author's heritage, but learns its language and its philosophy, turning into a tool of consultation, research and creative production destined to evolve together with the work it guards.
Ferrara Marathon, launch website for the marathon
Ferrara Marathon is the official website of the relaunch of the Ferrara marathon, designed to turn the event's return into a path of engagement that accompanies runners up to the start in 2027. Created in WordPress, it showcases the Renaissance identity and the UNESCO heritage of the city through an immersive visual experience, manages registrations and communication with a tested infrastructure and guides the user toward the choice of the race with a path oriented toward conversion. A platform designed to support the growth of a great sporting event and strengthen its positioning ahead of the year in which Ferrara will be European City of Sport.
ECP Marketing, the marketing of the EssilorLuxottica network
ECP Marketing is the local marketing platform developed by goNet for the network of optician partners of EssilorLuxottica, designed to transform occasional promotional activities into a continuous, automated and measurable process. Created entirely with RediGo, it integrates contact management, multichannel campaigns, database analysis, automatic suggestions and co-branded landing pages, offering each point of sale a true digital marketing department. An ecosystem that brings together technology, automation and strategy to increase shop traffic, maintaining brand coherence and full operational control over a network of thousands of opticians.