Surgital is Italy’s leading company in the frozen first-course sector, known both nationally and internationally for bringing to the table dishes created from high-quality raw ingredients.
The company had previously experimented with idea and recipe competitions among chefs. For the new contest “Ripieni in cerca d’Autore,” aimed at professional chefs wishing to propose their own recipe, the company introduced an important innovation: web-based management.
“Ripieni in cerca d’Autore” developed online, and goNet handled all promotional activities, creating a highly targeted Facebook campaign together with the company in Lavezzola to maximize results.
This new digital approach simplified the management of the contest for the company and proved far more successful than past initiatives, achieving the excellent result of more than 350 recipes submitted from all over the world.
One of the main reasons for this success is the new registration system: while in the past each recipe had to be sent by email, fax or in paper format, goNet built an online form where participants could register autonomously by entering their personal details and uploading one or more recipes; later, each participant could return to the site to modify or improve previously submitted recipes.
In addition, Surgital could download an Excel file at any time containing all recipes submitted up to that moment, along with participant details. This made the evaluation and archiving process much simpler.
The winner of “Ripieni in cerca d’Autore” received the honor of having their recipe produced by Surgital in 2016, bearing the chef’s signature.
Project services
Learn more
Contact us
Have an idea?
Let's develop it together!
Share on
Latest projects
The AI that speaks like mario nanni
archiviouniversale is an artificial intelligence platform designed by goNet to guard, interpret and showcase the work of marionanni. More than a digital archive, it is a semantic search system that understands documents, images, poems, projects and lessons, answering in natural language and putting the content in relation in an intelligent way. Thanks to a dedicated cloud infrastructure and specialised AI models, the archive does not limit itself to preserving the author's heritage, but learns its language and its philosophy, turning into a tool of consultation, research and creative production destined to evolve together with the work it guards.
Ferrara Marathon, launch website for the marathon
Ferrara Marathon is the official website of the relaunch of the Ferrara marathon, designed to turn the event's return into a path of engagement that accompanies runners up to the start in 2027. Created in WordPress, it showcases the Renaissance identity and the UNESCO heritage of the city through an immersive visual experience, manages registrations and communication with a tested infrastructure and guides the user toward the choice of the race with a path oriented toward conversion. A platform designed to support the growth of a great sporting event and strengthen its positioning ahead of the year in which Ferrara will be European City of Sport.
ECP Marketing, the marketing of the EssilorLuxottica network
ECP Marketing is the local marketing platform developed by goNet for the network of optician partners of EssilorLuxottica, designed to transform occasional promotional activities into a continuous, automated and measurable process. Created entirely with RediGo, it integrates contact management, multichannel campaigns, database analysis, automatic suggestions and co-branded landing pages, offering each point of sale a true digital marketing department. An ecosystem that brings together technology, automation and strategy to increase shop traffic, maintaining brand coherence and full operational control over a network of thousands of opticians.