The Transitions Optical iPhone application offers users a high level of interactivity. In addition to providing information about products and the company, the app includes a store-locator feature and a section dedicated to company news.
However, the standout feature of the application is undoubtedly the “try on glasses” system. This functionality allows users to take a photo of themselves, choose a pair of glasses from various frame types, and virtually see how the glasses look on their face. Users can easily pinch to enlarge or reduce the size of the glasses, and select different levels of lens darkening.
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Prize competitions
goNet has created various prize contests with different participation methods, instant win, final draw, loyalty contests, code-based or action-based entry, each designed according to customer needs. The company manages every phase, from analysis and concept development to implementation, promotion (email, SMS, mass media), legal procedures, user support, prize shipping and results analysis.
#OcchiProtetti contest
Galileo’s #Occhiprotetti contest allows customers to win a weekend or a pair of lenses each week. goNet created the dedicated website, including participation instructions, and managed targeted marketing campaigns. The intuitive site enables users to enter the code provided by their optician and instantly see whether they have won.
FRIGO 2000 website
The new Frigo 2000 website, created by goNet, highlights the company’s history, expertise and identity, presenting it as a “home” where users can explore high-performance cooking technologies. Content has been reorganized into an experiential structure, focusing on case histories and intuitive, engaging navigation. The site becomes an “architectural book” showcasing customised solutions rather than a simple catalogue. Its key innovation is the Configurator, which helps clients and architects define needs and priorities while providing the company with valuable insights for future improvements.