For Transitions Optical, goNet designed and managed the Photochromic Technology Month, a series of in-store Open Days created to promote and showcase the latest achievements in photochromic technology.

A dedicated Open Day Pack was developed to help opticians present and promote Transitions lenses, including the possibility for customers to try them directly on their own glasses through special stickers.

goNet assists opticians in organizing their Open Days, maintaining contact with Transitions Optical consultants, and designing and managing postal, email and SMS advertising campaigns that accompany each event.

goNet acts as the connection between Transitions Optical, opticians and customers, supporting each step to ensure the success of every Open Day by managing event registrations, shipment of packages, promotion, advertising campaigns and both internal and external communication.