The new Frigo 2000 website was designed to fully reflect the company’s expertise and history, while also revealing its true essence: a home, first and foremost, a place of comfort, planning and inspiration; and a place where one can experience the high performance of a cooking culture rooted in history and tradition, yet strengthened by cutting-edge technologies that make “high-level home cooking” possible in the modern domestic kitchen.
This is what goNet aimed to achieve in creating the new site: giving Frigo 2000 a strong brand identity not only as a distributor and representative of major partners, but as a standalone entity with its own character.
An important reorganization of content was carried out with an experiential approach, designed to emphasize completed projects and case histories, connecting elements across pages. For users, this results in a clear, guided and engaging browsing experience.
To remain faithful to the brand and to the mission behind the Frigo 2000 project, the website has become an “architectural book”: there is no traditional FRIGO 2000 catalogue; instead, there is a rich collection of case histories showcasing personalised solutions that balance different appliances and brands.
The innovative element of the site is the Configurator, a tool that helps end customers better identify their needs and assists architects in understanding priorities during project development. This benefits both users and the company, which gains deeper insight into client requests and can improve its services based on real needs.
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