Irbur produces and distributes natural casings for the meat processing industry. For more than eighty years, it has operated from its facility in Lugo, in the province of Ravenna, with over five thousand square meters of production space and a market that spans both Italy and international destinations. It is a product that end consumers rarely notice, yet it is found inside every salami, sausage and cured meat product: the casing is the first ingredient, the element that gives shape to everything else. The challenge of the website was to present with clarity and dignity an ancient craft that works behind the scenes of the food industry.

The website is built on RediGo, the CMS developed internally by goNet, with a structure designed around the company’s specific needs and fully manageable by the staff. For a business that works on custom orders and tailors every request, having complete control over content without relying on external technical interventions is not just a convenience, but a practical necessity.

The design is clean and well organized, built around a system of vector icons that identify the four types of natural casings: pork, sheep, beef and horse. This choice brings clarity to a highly technical sector, transforming a complex product category into something immediately understandable, even for those outside the industry. The lightweight SVG graphics ensure the website remains fast, responsive and visually sharp on every device.

The catalog goes far beyond natural casings. Alongside the four main casing categories, the website also presents by-products, spices, additives and equipment, reflecting the image of a complete supplier for the meat processing industry. It is a faithful representation of a company that does not simply sell a product, but delivers a service: a broad assortment, consistently available stock and extensive distribution supported by both its own logistics network and international partners.

The element that brings warmth to the website is the Retail Store. Alongside its industrial business, Irbur continues to serve private customers, and the website gives this activity the visibility it deserves. Here, people who prepare their own meats and cured products at home can find everything they need: not only natural casings, but also sea salt, spices, twine, nets, butcher’s knives and grinding equipment. It is the point where a company with an international vocation remembers the local butcher and the passionate hobbyist, and the digital storytelling wisely chooses to highlight this connection.

The Company section builds the trust that a supplier in this sector must inspire: decades of experience, a production facility certified under EEC standards, strict compliance with hygiene and food safety regulations, and membership in leading industry associations such as INSCA, ENSCA and AIIPA. The result is a sober and credible digital presence, perfectly aligned with a company that focuses on doing one thing exceptionally well and supplying it to a large part of the world.