Nuovaplex has been working with plexiglass and plastic materials for more than twenty years in Cesena, just a short distance from the renowned footwear district of San Mauro Pascoli. The company operates through two distinct but complementary areas of expertise: fashion, with the production of heels, platforms and molds for some of the leading brands in the footwear industry, and design and furnishing, creating custom-made elements for indoor and outdoor spaces. Communicating a business that speaks both to luxury fashion brands and to customers looking for bespoke tables, lamps or furnishing solutions requires balancing two different languages without allowing either one to dominate.

The website is built on WordPress with WPBakery, a choice that gives the company full control over its content and visual identity without relying on external technical support for every update. The platform is available in both Italian and English, an essential feature for a business working with international brands. Its structure is designed to support a growing visual portfolio, allowing new projects and manufacturing processes to be added over time without compromising the clarity or usability of the navigation.

The design places images at the center of the experience, and it is the right choice because Nuovaplex’s value is best understood visually. Transparent heels, sculpted platforms and custom plexiglass furnishing elements need space and light to be fully appreciated, and the website provides both through large galleries and a graphic design that never competes with the products themselves. The material, naturally transparent by nature, becomes the true protagonist of every page.

The Fashion section is the heart of the business. Heels, molds and platforms are organized into dedicated galleries that showcase the breadth of work carried out for one of the world’s most important luxury footwear districts. Behind every piece lies a complete production process: from 3D CAD modeling and rapid prototyping through 3D printing, to size development, CNC milling and custom coloring based on client specifications. The website hints at this technical depth without turning into a technical manual, because for a fashion brand the priority is, above all, seeing the final result.

The Design section tells the story of the company’s other identity. Here, Nuovaplex designs and manufactures products entirely in-house, combining artisanal craftsmanship with advanced production techniques. Protective screens, partitions, tables, lamps, handrails, shower enclosures and virtually any custom object requested by a client take shape through a process tailored to specific needs. It is a very different world from fashion, with a different audience and different expectations, and the website gives it its own dedicated space, respecting its individuality while maintaining a consistent visual identity across the entire platform.

The Processes section clearly explains the company’s technical expertise: coloring, laser engraving, CNC milling, cutting and thermoforming. It is the area that gives substance to the brand’s promise, transforming plexiglass into virtually anything, while demonstrating that this versatility is supported by real machinery, production capabilities and know-how. The result is a website that works as a visual business card, capable of speaking with equal effectiveness to the design department of a luxury fashion brand and to a private client with an idea for an object that does not yet exist.