Gym Academy ASD has been active for over twenty years in the territory between Ravenna, Russi and Lugo, and its sports offering is among the most varied in the area: courses for adults ranging from Yoga to Taijiquan, from Pilates to Nordic Walking and Adapted Postural training; courses for children with Artistic Gymnastics, Kung Fu and Handball; a section dedicated to disability with Adapted Basketball, Adapted Dodgeball and Adapted Dance; special projects including Physical Activity for Oncology and Haematology Patients and Walk & Fit; and the RICREAGYM project, a community initiative in the Darsena district. The initial communication problem was simple: all this variety risked becoming noise. The goal of the website was to turn it into a strength, guiding every type of user toward what concerns them without getting lost along the way.

The platform is WordPress with Elementor, chosen for the manageability of a non-profit association with limited resources: schedules, descriptions and content are updated autonomously, without depending on external technical intervention. In a context where courses change every season, instructors rotate and projects evolve, this independence makes a concrete difference in daily management.

The navigation solves the problem of the broad offering by dividing it into four distinct areas: Adults, Children, Disability and Special Projects. A parent looking for a course for their child, an adult interested in Yoga and a person seeking adapted activities have completely different needs and navigation paths, and the site recognises them from the very first screen. Each discipline has its own page with schedules, description and enrolment details, structured to give the user all the necessary information without having to contact the association for preliminary clarifications.

The UX is optimised for quick consultation from a smartphone, reflecting the real habits of the target audience: the search for sports courses often happens on mobile, during a break or between one commitment and the next, and the site responds with a light, immediately readable structure. Schedules and contacts, the most sought-after information, are reachable with the minimum number of clicks. The news feed keeps the community updated on events, new courses and initiatives such as the Plogging Day, building continuity between the site and the life of the association.

The modular structure allows new disciplines and projects to be added without external technical intervention. The RICREAGYM project in the Darsena district, with its sporting and non-sporting activities dedicated to the local community, has its own section with project proposal, objectives and dedicated blog: an architecture that reflects the complexity of an association that brings together sport, inclusion and local engagement, and that the site manages to hold together without flattening any of its souls.