For the launch of the new Transitions XTRActive lenses, goNet produced an interactive multimedia video. Within the web platform, it is possible to create different paths for the chosen main character, clip after clip.
User interaction provides both entertainment and the educational value inherent to the nature of the video.
The interactive XTRActive video therefore becomes the main promotional tool for the new product, distributed online, on screens inside optical shops, and at trade fairs. The video also becomes a useful support for Transitions agents during product presentations.
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goNet has created various prize contests with different participation methods, instant win, final draw, loyalty contests, code-based or action-based entry, each designed according to customer needs. The company manages every phase, from analysis and concept development to implementation, promotion (email, SMS, mass media), legal procedures, user support, prize shipping and results analysis.
#OcchiProtetti contest
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