Maratone Emilia-Romagna is the portal that brings together the region's five main marathons in a single circuit: Bologna, Parma, Ravenna, Reggio Emilia and Rimini. It is not a simple aggregator of links, but an editorial and institutional project supported by the Emilia-Romagna Region, APT Servizi and Visit Emilia-Romagna, which aims to position the region as one of the most active in the national running scene, cultivating the pairing of sport and tourism: every marathon is an opportunity to discover a city, every runner who arrives is a potential tourist. The portal builds around this interweaving a regional narrative capable of speaking to those who want to run and those who want to travel, often the same person.

The platform is WordPress with a multi-event editorial structure, designed to manage the hybrid nature of the portal: a navigation hub toward the individual marathons, a platform with its own content, an institutional tool toward media, sponsors and institutions. Scalability is a fundamental design criterion, because a circuit that today counts five marathons must be able to integrate new events in the future without redesigning the entire architecture. Editorial management is decentralised: each marathon updates its own content autonomously within the common framework, without creating bottlenecks.

The design works on a balance that is not a given: building a visual identity for the circuit that unites five very different realities without flattening them under a single generic aesthetic. Bologna, Parma, Ravenna, Reggio Emilia and Rimini are cities with distinct characters, and their respective marathons reflect their differences. The portal communicates the shared belonging to the Emilia-Romagna circuit while letting the personality of each event remain recognisable, with each marathon having its own section, dedicated and navigable directly from the main menu.

One of the most significant elements of the project is HypER-5, the challenge that runs across the circuit: the runners who complete all five marathons collect stamps in a digital passport, climb the finishers' Hall of Fame and obtain the circuit's official medal. It is a loyalty mechanism that turns a series of independent events into a structured and rewarding path, creating a community of runners that returns year after year. HypER-5 gives the portal a reason to exist that goes beyond the aggregation of information, making it an active point of reference for the entire duration of the running season.

The SEO optimisation covers both the specific searches for each event and the more generic ones on running in Emilia-Romagna, multiplying the portal's visibility compared to what each marathon could obtain on its own. The regional tourist itineraries integrated into the site, from Dante and the mosaics of Ravenna to ducal Parma and the views of Piero della Francesca in the Rimini area, complete the offering and turn the portal into a concrete point of reference for those planning a sporting weekend in the region, not just a race.