Battipav has been producing machines and equipment for the construction sector since 1970, with 15 registered patents, 247 products in the catalogue and a distribution network active in 92 countries. The claim "Make your Italian Cut" sums up the positioning: an Italian manufacturing brand with global ambitions, which produces site saws, manual and radial tile cutters, mixers, cleaning machines and a complete range of diamond discs and accessories. The objective of the project was to equip the company with an online tool capable of representing this product complexity with the same professionalism that the brand brings to every market in which it operates.
The platform is WordPress with WPBakery and WooCommerce for the structured management of the catalogue, with a customised theme to respond to the company's visual identity. The choice answers a precise logic: to guarantee the internal team the possibility of updating products, content and catalogue autonomously, without depending on external technical intervention for every change. The site is available in Italian and English, in support of the international distribution network.
The design is clean and industrial, consistent with the world of professional manufacturing. The navigation is organised into two macro-categories: Tiling (Large Formats, Manual tile cutters, Mixers, Cleaning machines, Tools) and Building (Electric machines, Diamond discs and accessories, Submersible pumps). This distinction by context of use reflects the way the professional operator thinks about their own work, not as a list of products but as solutions for specific areas. The product pages balance technical completeness and readability, with curated product images and descriptions designed for those who have to choose the right tool for the construction site.
The Media section gathers videos and photo galleries that show the machines in action in the real context of use, an essential content for a sector where seeing the product in operation is part of the purchasing process. The Ambassador programme, with 22 active ambassadors around the world, has a dedicated section that gives value to the reference figures of the global professional community around the brand, fuelled also by the hashtag #BATTIPAVLIFE on social media. Blog, Work with us and an integrated shipment tracking system complete the digital ecosystem. The SEO optimisation is structured to intercept qualified traffic both in Italian and in English, in support of a commercial presence that covers over 90 countries.
Project services
Learn more
Contact us
Have an idea?
Let's develop it together!
Share on
Latest projects
The AI that speaks like mario nanni
archiviouniversale is an artificial intelligence platform designed by goNet to guard, interpret and showcase the work of marionanni. More than a digital archive, it is a semantic search system that understands documents, images, poems, projects and lessons, answering in natural language and putting the content in relation in an intelligent way. Thanks to a dedicated cloud infrastructure and specialised AI models, the archive does not limit itself to preserving the author's heritage, but learns its language and its philosophy, turning into a tool of consultation, research and creative production destined to evolve together with the work it guards.
Ferrara Marathon, launch website for the marathon
Ferrara Marathon is the official website of the relaunch of the Ferrara marathon, designed to turn the event's return into a path of engagement that accompanies runners up to the start in 2027. Created in WordPress, it showcases the Renaissance identity and the UNESCO heritage of the city through an immersive visual experience, manages registrations and communication with a tested infrastructure and guides the user toward the choice of the race with a path oriented toward conversion. A platform designed to support the growth of a great sporting event and strengthen its positioning ahead of the year in which Ferrara will be European City of Sport.
ECP Marketing, the marketing of the EssilorLuxottica network
ECP Marketing is the local marketing platform developed by goNet for the network of optician partners of EssilorLuxottica, designed to transform occasional promotional activities into a continuous, automated and measurable process. Created entirely with RediGo, it integrates contact management, multichannel campaigns, database analysis, automatic suggestions and co-branded landing pages, offering each point of sale a true digital marketing department. An ecosystem that brings together technology, automation and strategy to increase shop traffic, maintaining brand coherence and full operational control over a network of thousands of opticians.