lanostrastrada is born from the meeting of two worlds: Tenuta Del Paguro, the winery of Gianluca Grilli that ages wine on the seabed, and viabizzunoagricola, the organic farm born from an idea of Mario Nanni between the hills of Brisighella and the Vendicari oasis, in Sicily. On one side the sea, on the other the land. The most important part of goNet's work is not the site, but everything behind it: the very idea of bringing together two distinct companies under a single commercial brand, giving it a name, a story and a catalogue, and making it a recognisable and saleable project.

The heart of the work is the construction of the brand. lanostrastrada celebrates well-being and rests on four pillars, beauty, memory, territory and well-being, around which goNet defines a coherent language capable of holding together two companies with very different histories. Making the sea-aged wine of Tenuta Del Paguro and the farming knowledge of viabizzunoagricola coexist without one prevailing over the other is not a given: the brand resolves this tension by turning it into its own story, the union between land and water.

The most representative piece of the project is the volume that recounts lanostrastrada, a bilingual editorial book, Italian and English, designed to be leafed through like a work and not consulted like a price list. Page after page it accompanies the reader inside the project: the relationship with the land, the water and the light, the three estates of Riolo Terme, Brisighella and Vendicari, the story of the underwater ageing, the places and the nomadic tables, all the way to the founders. Measured and poetic texts alternate with wide photographs, in a rhythm closer to that of an art book than to that of a commercial catalogue.

Within this narration the product catalogue finds its place, built by lands and not by merchandise categories: the wines of Tenuta Del Paguro that bear the Latin names of the crustaceans of the wreck, from Pagurus to Squilla Mantis, and the wines, the oils, the almonds and the liqueurs of viabizzunoagricola, all the way to the gift collections that package the meeting between the two worlds. To the same system belongs the coaster with the complete price list and the QR code, a small object but curated in every detail, where each label is presented with its own essential page.

The site is the natural digital extension of all this. It is an e-commerce on Shopify, chosen for its solidity in managing orders, payments and shipments, on which goNet carries over the same language of the volume: a catalogue organised by lands, an editorial section dedicated to the world of the brand, a poetic tone, wide images and a bilingual version. It works like a shop, but it reads like a story.

The result is a complete project, from the commercial idea to the name, from the identity to the volume, from the catalogue to the e-commerce, in which goNet accompanies two excellences of the territory to become, together, a single brand. The site is only the last piece of a work that starts much earlier, from the most difficult question of all: how do you recount, in a beautiful and credible way, the meeting between the land and the sea.