The importance of videos in corporate marketing

06/05/2016
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Videos in the digital age

Videos currently play a crucial role, as they are able to convey a message effectively and have become the primary means for most internet users to obtain information.

YouTube receives over one billion visitors each month and has become the second largest search engine after Google, and these numbers are expected to continue growing.
This means that companies choosing to promote their brand or message through a video will gain greater visibility and, consequently, more contacts.

The importance of video has grown to the point that marketing experts have estimated that by 2017, over 74% of total internet traffic will consist of video viewing.
To achieve these results, however, it is essential to rely on experts who can create high-quality videos, targeted to the right audience, and designed to be distributed and shared via social media.