Restyling of the MyTransitions platform
28 marzo 2016

The MyTransitions platform was created to be the primary point of contact between opticians and the international company Transitions Optical.
The portal was recently completely redesigned and updated to offer better services to its users. On MyTransitions, opticians can find a catalog of marketing products to support their business, all technical specifications of Transitions products, the Trouble Ticket system and direct chat support, registration for the company’s Store Locator, a tool to find the best supplier for any given product, and a dedicated e-Learning platform containing all useful information.
Surveys, targeted campaigns, auctions and competitions are always active to encourage opticians to use the platform. Opticians are also rewarded based on their online actions through a points-collection system that grants access to exclusive Clubs. Joining a Club unlocks additional site functionalities and provides better prices in the shopping cart.

Gli ultimi progetti

Prize competitions

goNet has created various prize contests with different participation methods, instant win, final draw, loyalty contests, code-based or action-based entry, each designed according to customer needs. The company manages every phase, from analysis and concept development to implementation, promotion (email, SMS, mass media), legal procedures, user support, prize shipping and results analysis.

#OcchiProtetti contest

Galileo’s #Occhiprotetti contest allows customers to win a weekend or a pair of lenses each week. goNet created the dedicated website, including participation instructions, and managed targeted marketing campaigns. The intuitive site enables users to enter the code provided by their optician and instantly see whether they have won.

FRIGO 2000 website

The new Frigo 2000 website, created by goNet, highlights the company’s history, expertise and identity, presenting it as a “home” where users can explore high-performance cooking technologies. Content has been reorganized into an experiential structure, focusing on case histories and intuitive, engaging navigation. The site becomes an “architectural book” showcasing customised solutions rather than a simple catalogue. Its key innovation is the Configurator, which helps clients and architects define needs and priorities while providing the company with valuable insights for future improvements.