Foto Ottica Nerio has been located in the historic center of Lugo, in the province of Ravenna, for more than fifty years. It is a family-run business that has been passed down through generations, carrying in its name the dual identity of its origins: optics, with eyewear, lenses and contact lens services, and photography, with film development and printing services that many people in Romagna have long associated with the store. Creating a website for such a business means finding the right balance: communicating the modernity of a company that continuously renovates its premises, equipment and services, while preserving the warmth of a local shop people choose because they trust it.

The website was developed using RediGo, the content management system created in-house by goNet, coded line by line without relying on third-party platforms. An e-commerce solution was not necessary here; what was needed was a tool capable of bringing people into the store: a clear and effective showcase presenting services, promotions and news, which the staff can update independently whenever opening hours change, a new promotion starts or the premises are renovated. The structure is lightweight and fast on every device, because people searching for an optician in Lugo almost always do so from their smartphones.

The design is clean and welcoming, built around photographs of the store and its interiors. The section dedicated to the premises showcases the renovated space and encourages visitors to stop by, because for an optical store the physical location remains at the heart of the customer experience: it is where frames are tried on, eye examinations are performed and professional advice is given. The website does not replace that experience; it prepares visitors for it and makes it easier to take the next step.

The Services section clearly presents everything the optical store offers: computerized eye examinations, single-vision, bifocal and progressive ophthalmic lenses, all types of contact lenses, prescription and sunglasses, eyewear for children, sports vision solutions, after-sales assistance and the long-standing photo development and printing service. Essilor specializations, from the Varilux Center to myopia management services, are prominently highlighted as a guarantee of expertise, providing the reassurance and professional credibility that customers actively seek when choosing an optical store.

The element that best represents the spirit of the project is the 24/7 vending station. Alongside the store, an automated dispenser provides daily contact lenses, ready-made reading glasses and lens care products at any time of day or night, even when the shutters are down. It is the perfect synthesis of tradition and innovation: a long-established local business that extends its service beyond opening hours without losing its personal touch. The website highlights this feature together with current promotions, available as downloadable PDFs designed to be printed or shown directly at the checkout counter.

The website also includes a transparency section dedicated to public funding, linked to the regional program supporting the renovation, expansion and innovation of the business premises. This area is managed clearly and in full compliance with reporting requirements, reflecting a company that continues to invest in its future while maintaining complete transparency. The result is a simple yet refined digital presence, perfectly aligned with an optical store that has been taking care of the vision of Lugo’s residents for more than half a century and that, despite evolving over time, remains the same trusted local business.