The MyEssilor platform was created to serve as a meeting point between opticians and Essilor agents, acting as an access hub for all Essilor services currently available online, integrated with new functionalities.
The site was developed with a Responsive Web Design layout to ensure optimal display on any device (desktop PCs with various resolutions, tablets and smartphones).
The new features added to the platform provide opticians with support and training services, such as Support Chat, FAQs and Webinars.
Within the platform, there is a wide catalog of marketing materials to help opticians promote their shops. These materials can be filtered and selected, then added either to the cart (for paid marketing materials) or to the Free Bag (for materials available free of charge). If the optician prefers full autonomy, materials can also be downloaded in various formats (PDF, Photoshop, video, high and low resolution, etc.). Each material, lens and media campaign includes detailed information on its key features and usage instructions.
The MyEssilor platform also includes a section entirely dedicated to Events and another dedicated to News, where Essilor can communicate and update customers with the latest company developments.